About

Aya began with a simple, yet powerful mission: to provide premium, affordable period care designed by women for women. We saw a gap in the market for menstrual products that truly understood the needs of women across the continent, and that’s where our journey began.

 

It all started humbly in Nigeria, where Aya team set out to create a brand that wasn’t just about selling pads, but about offering comfort, dignity, and confidence to women during their periods. We wanted to break the stigma around menstruation while addressing period poverty, a cause that has been close to our hearts since day one. As BellaNaija beautifully highlighted, it was a labor of love and purpose for the woman-led team who created Aya.

 

Aya pads quickly resonated with women across Nigeria, and even made their way across Ghana, UK, US and Canada through families buying up in bulk straight from Lagos and Abuja. Aya became more than just a brand – it became a trusted name in homes, a source of pride, and a way for women to feel empowered every day.

 

Our journey, in part covered by The Republik, doesn’t stop here. Expanding into the UK is a monumental step for us. We are bringing Africa’s best-kept secret to African women living abroad. This expansion not only allows us to serve a larger, diverse community, but it also carries the message that no matter where they are, African women deserve access to quality, affordable period care. The UK market is important to us because part of profits will be re-invested into our women empowerment initiatives, ensuring every purchase creates a better world.

 

As we move forward, Aya’s future is bright. From empowering women through our Aya Women's Socca League, to our continued fight against period poverty, we are committed to making a real difference. Our partnerships with major retailers such as Shoprite, SPAR, MedPlus and Pick n Pay is just the beginning of our global growth.

 

Aya is headed toward a future where every woman, no matter where she is, can have access to premium, affordable period care – because we believe every woman deserves better periods. Period.